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Consumer Affairs Agency orders H.I.S.Mobile to stop misleading claims on overseas mobile router rentals

Summary
The Consumer Affairs Agency issued a cease-and-desist order to H.I.S.Mobile Co., Ltd. under the Act against Unjustifiable Premiums and Misleading Representations (景品表示法, Article 7(1)). It found that the company's advertising for its overseas mobile router rental service was misleading about prices or terms, which is a "misleading as to advantage" violation under Article 5(2). The full order is in a PDF published by the agency.
Who is affected
Companies that advertise or offer rental or subscription services, especially mobile or telecom services, to consumers in Japan
What to do
Nothing required. Businesses offering similar services may wish to review their advertising and price representations against the order's findings, which are in the full PDF.
Deadline
Not stated in the original
Original title (Japanese)
H.I.S.Mobile株式会社に対する景品表示法に基づく措置命令について
Issued by
Consumer Affairs Agency (CAA)

Read the original (Japanese)

Summarized and translated by AI. The original Japanese text is authoritative. Sources: the websites of each Japanese government body (see the original link for each notice). Summarized and translated into English by AI by Japan Regulation Watch under the Public Data License (Version 1.0) of the Government of Japan. This is not an official translation and was not created by the government.

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